Selling in Calgary & Cochrane
Sell your home with a plan.
Honest pricing, a home that shows well, and marketing that gets it seen. You deal with me from the first call to the day you hand over the keys.
★★★★★5.0 on Google
Live from the MLS® · today
What you're up against, right now.
These are the Calgary homes you'd be competing with if you listed today. Pricing against them, not an online estimate, is what sells a home.
Asking prices of homes listed for sale in Calgary over $50,000, updated each time the page loads. What homes actually sell for can differ. I'll pull the real sold prices for your street.
Get my home's value →How I sell your home
Six steps, one contact.
Pick a step to see what I handle, what you do, and what to expect. From first call to closing day, you deal with me.
Step 1 of 6 · Before listing
Pricing
Pricing is the biggest decision you'll make when selling. I walk through your home and build a price from the sales that actually compare to yours, not an online guess.
What I handle
- Walk through your home and note updates, layout and condition
- Pull recent sales of similar homes nearby and adjust for size, condition and lot
- Check the active and expired listings you'd be competing with
- Give you a price range with the reasons behind it
- Estimate what you walk away with after commission, legal fees and your mortgage payout
What you do
- Show me around and point out any updates or repairs
- Tell me your timing and what you need from the sale
- Decide on the list price with me
Most buyers see a new listing in its first few days. Pricing right from day one usually matters more than leaving room to negotiate.
Step 2 of 6 · Before listing
Prep & staging
Buyers decide fast, often from the photos. A short, practical plan gets your home ready without spending money that won't come back.
What I handle
- Walk each room and list what to fix and what to leave alone
- Suggest paint, lighting and decluttering changes that pay off
- Point out small repairs buyers and inspectors tend to notice
- Help you prioritize if time or budget is tight
- Set a simple timeline so the home is ready for photo day
What you do
- Work through the list at your own pace
- Pack away personal items and extra furniture
- Give the home a deep clean before photos
A full renovation is rarely worth it. Paint touch-ups, decluttering, good lighting and a deep clean usually pay off most.
Step 3 of 6 · Listing day
Marketing
Your home launches looking its best, everywhere buyers are searching, because the first week on the market counts the most.
What I handle
- Book professional photos of your home
- Write an accurate, well-written listing on the MLS®
- Double-check room sizes, features and details before it goes live
- Feature it in reels on my Instagram to reach buyers beyond the listing sites
What you do
- Have the home photo-ready on shoot day
- Review and approve the listing before it goes live
Most buyers start their search online, so great photos and a strong first few days do a lot of the work.
Step 4 of 6 · On the market
Showings
Showings that fit your life, with clear updates so you always know where things stand.
What I handle
- Set up showings around your schedule
- Pass on feedback from buyers' agents
- Keep you updated on showings and interest
- Review the market with you if things are slow, and adjust if needed
What you do
- Keep the home show-ready
- Step out during showings and put away valuables
- Let me know about any schedule changes
Feedback from the first few showings tells us quickly whether anything needs to change.
Step 5 of 6 · Offer stage
Offers & negotiation
Every offer explained in plain language, then negotiated for the best overall deal, not just the highest number.
What I handle
- Lay out price, deposit, conditions and dates side by side
- Look at how solid each offer is, including financing and conditions
- Counter based on what matters most to you
- Guide you through it if more than one offer comes in
- Keep things moving within the offer deadlines
What you do
- Tell me your priorities: price, dates or certainty
- Be reachable while an offer is in play
- Sign when you're happy with the deal
The highest price isn't always the best offer. Fewer conditions and the right dates can be worth more.
Step 6 of 6 · Sold to closing
Conditions to closing
Once an offer is accepted, there are deadlines on both sides. I keep everything on track until you hand over the keys.
What I handle
- Track financing, inspection and other condition deadlines
- Work through any requests that come up after the inspection
- Coordinate with your lawyer and the buyer's side
- Confirm conditions are removed in writing, on time
- Handle the possession day details
What you do
- Book your lawyer and plan your move
- Leave the home in the agreed condition
- Hand over the keys. I'm still a call away after
Book your lawyer and movers early. Possession days fill up fast, especially at the end of the month.
Watch
See how I work.
A quick look behind the scenes. Follow along on Instagram for listings, market updates and what it's really like to sell with me.
Follow @georgebrwn_Pricing & costs
Price it right. Know your numbers.
The right price wins the first week.
Most buyers see a new listing in its first few days. Tap each option to see how the list price changes what happens next.
- Recent sales near you set the range
- Active listings are your competition today
- Condition & updates move you within the range
Fewer showings, and the listing goes stale
- Buyers compare it to similar homes and skip it
- Days on market climb, and buyers start to wonder why
- Price drops often follow, and can end below what the right price would have brought
Strong first week, when the best offers come in
- Buyers see value next to the homes they're comparing
- Showings are busiest in the first few days
- You negotiate from a stronger position
Lots of interest, with real risk
- Plenty of showings and attention right away
- If buyers don't bid it back up, you may leave money on the table
- Only worth it as a deliberate strategy we plan together
Curious where your home fits? I'll pull the recent sales and walk you through it.
Get my home's valueKnow your numbers up front.
Before you list, I'll help you estimate what you walk away with, so there are no surprises on closing day. Tap each cost to see what it covers.
Real estate commission
Agreed with you in writing before we list. I'll walk you through exactly what it covers and when it's paid, which is on closing, out of the sale proceeds.
Lawyer fees
Your lawyer handles the sale documents, pays out your mortgage, and sends you the remaining funds on closing day. Ask for a quote early.
Mortgage payout
Your remaining balance, plus any prepayment penalty if you're breaking your mortgage before the term ends. Your lender can give you a payout statement.
Closing adjustments
Property taxes, and condo fees if you have them, are split between you and the buyer as of possession day. Your lawyer sorts out the exact amounts.
Moving & repairs
Movers, plus any repairs you choose to make before listing or agree to after an inspection. I'll help you decide which ones are worth it.
Want your walk-away number? I'll put it together with you before you list.
Get my home's valueSeller questions
Straight answers.
Don't see yours? Call or text (403) 616-6309.
How do you decide on a list price?
I look at recent sales of similar homes nearby, what's for sale right now, and your home's condition and updates. You get a price range with the sales behind it, and we decide together.
Do I need to stage or renovate first?
Usually not a renovation. Most homes need small things: paint touch-ups, decluttering, good lighting and a clean, neutral look. I'll tell you which fixes are worth the money and which aren't.
How long will it take to sell?
It depends on price, location and the type of home, and the market changes month to month. I'll show you how quickly similar homes near you have been selling so you can plan your move.
Can I buy and sell at the same time?
Yes. We can line up dates, use conditions to protect you, or talk with your lender about bridge financing so you're not stuck carrying two homes or moving twice.
Is the home value estimate really free?
Yes. No cost and no obligation to list. Enter your address and I'll send you a range based on real sales, reviewed by me.
Clients, keys & sold signs
Real people, real moves.
What clients say, 5.0 ★ on Google
Tessa Andersen
devon w
Josh Cook
